Selling your UX approach with storyboarding

Storyboarding is one of those cross-disciplinary techniques that is catching on more and more in UX and service design.

I find storyboarding really effective, both as part of internal process and as a deliverable for clients. But the most potential I’ve seen it have is in winning clients and stakeholders over to a particular solution, idea or approach. People are naturally drawn to more visual means of communication, and there’s nothing like framing (pardon the pun) your UX or service design solution as – well – a comic.

I recently did some articles to show how this can be done, for Johnny Holland:

• Storyboarding & UX – part 1: an introduction
• Storyboarding & UX – part 2: creating your own
• Storyboarding & UX – part 3: storyboarding as a workshop activity

…and UXMatters:

• Using Storyboards and Sentiment Charts to Quantify Customer Experience

Enjoy, and give it a go yourself!