Create Conference 2009 website
This is the new design I created for the createconference.org.au website for 2009, updating the design that I did last year. The brand had to still clearly focus on the airship, but FEVA was very keen to have a new look and feel, to emphasise the strong drive of creativity.
Last year’s vintage neo-Victorian ‘look’ was a big success, so this year I pursued the theme by exposing more of the pop-art illustrations, and less of the grungy weathered feel. I also wanted to use more white and blue to be more vibrant and to complement the deep red in the palette, moving away from the ‘tea-soaked’ age of the previous look.
The result was a lighter, airier feel, giving more space to the sky around the airship and dirigible. The 2009 topical ‘theme’ for the Create Conference was also ‘collaboration’, so I demonstrated this in the design by focusing on the ‘team at work’ inside the dirigible. Who knows what they’re really doing in there… the point is, there’s many complementary tasks going on to keep the airship going.
My illustrations went to Andrew Nobbs over at Barton Design, who put together an amazing brochure for the event. His exploration of sky and clouds and bold typography was then included in the website design.