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This is a mobile/handset interface design concept I created for Tourism Australia. The brief was to reach potential tourists, mainly in the UK, and lead them on a three-step journey: inspiration, exploration, then conviction to book a holiday… all through the vehicle of shared photos. The concept trades off the power of shared experiences, and the more luscious the photos — and the more they’re shared — the better.

Single photo, with links for photo information, and forward/next icons	The same single photo, but ‘turned around’ to display details, and calls to action	A location screen, with links relating the location to planning a visit

(Click the images above for larger versions)

Photos can be uploaded, downloaded, tagged, and shared. Each photo, as well having social tagging, is tagged with one or more evocative ‘experience’ categories, such as plunge, savour, indulge, and so on. The interface design rationalises away many of the elements that can occupy the space in a regular browser window, yet retains all the elements needed for people to save photos, destinations and itineraries online, moving them towards the point of booking a holiday.

I also packaged these designs into a presentation board, with a storyboard-style sketch to show context, and the progression from a typical rainy London working day to what a sun-soaked holiday in Australia could be like (click for larger version):